Make your guests centre of attention and install a photo booth in your stand. Ideally, locate yourself near other booths with similar target audiences.įor instance, someone attending an event in search of a caterer for their next party may find it convenient if a disco light company is in the neighbouring booth. Try to position your booth in an advantageous spot on the trade show floor. Creating a unique design that stands out and promoting a strong message are essential for increasing your brand visibility and attracting more visitors to your trade show booth. There are many benefits of having a custom trade show booth. Make sure your trade show booth stands out For example, if your business sells hair and makeup products, it would be more beneficial to target female visitors.Īdditionally, it is a good idea to clarify what you want to get out of the trade show beforehand.ĭo you want to use the trade show as an opportunity to get more people signed up to your newsletter? Do you want to sell a certain number of products? Do you want to gain more Instagram followers? Determining this will help you save time and organize your day. It’s wise to target customers who match your brand image at the event. Consider your target audience and your goals for the trade show This will help you attract more traffic to your booth while also discovering which networks your customers find you on.Ĭommunicating about your event in advance will build excitement and start engaging your target audience. You can even have a special offer for customers who find you through social media. Use the trade show’s official hashtags in your posts for maximum reach. Let your followers know where you will be located and give them a sneak peek of what they can expect. Post about your attendance on your social media platforms before the event. Promote your participation in the event beforehand to attract more visitors to your trade show booth. Promote your participation in the event beforehand You can also send them a friendly email a few days before the big day. Send them a trade show invitation email a few weeks beforehand to let them know you will be participating. On the other hand, you have a 60-70 % chance of selling to an existing customer since they already know and trust you.ĭo not neglect your existing customers since they can potentially bring a lot in terms of sales and traffic to your booth. Statistically speaking, the probability of selling to a new client is 5-20 %. Contact your current clients and trade show participants Take the time to choose the right trade show and evaluate the following factors:Ģ. If your product or service does not “speak” to anyone, few attendees will enter your trade show booth. The attendees of the trade show you’re interested in must match your targeted audience. This seems obvious, but it is also essential. Here are 50 ideas from our trade show display experts for attracting visitors to your exhibition booth. No matter your reason, the goal is always to attract as many visitors as possible to your trade show booth. There are many reasons to attend a trade show: to gain new clients, strengthen your reputation, see what your competitors are doing, and so on.
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